In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.

5 things you'll learn in this episode:

• Why Exercise Physiologists struggle with public recognition and a clear professional identity.
• How goal dilution weakens the perception of Exercise Physiology for clients, referrers, and allied health partners.
• Why defining what you don't do creates stronger positioning and clearer boundaries in a crowded industry.
• How choosing a niche and sticking to it leads to greater credibility, referrals, and brand differentiation.
• How EPs can shift from the red ocean of competition to the blue ocean of being in a category of one.