Today I’m buzzing from one of those brilliant, unexpected moments where everything just clicks.

A couple of weeks ago, I launched an offer called Roasted by Leanne, where I’d roast your product or offer page, giving kind but constructive feedback. One roast in and I was already loving it. The person said it was “a full-bellied roast full of generosity” which I’ll take as a compliment!

But here’s the kicker…

Off the back of that offer, I found myself reflecting: “If someone could roast my work, who would it be?” Instantly, I thought of Rob Fitzpatrick — author of Write Useful Books and The Mom Test. I reached out to his community on a whim… and got a polite no. Then, a few weeks later — boom 💥 — I get invited to join a brand-new pilot where Rob himself is roasting select authors. I'm one of them.

What started as a slightly cheeky experiment turned into a next-level opportunity to have my next book idea reviewed by someone I deeply admire.

In this episode, I unpack:

• Why return on luck matters more than ROI sometimes
• The surprising upside of putting out low-risk offers
• What happens when you follow your curiosity (and email strangers)

So even if no one had booked a roast, this still would’ve been a win.

Let’s normalise measuring success differently — and making moves that invite magic.

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Show notes for every episode at https://podcast.leannehughes.com

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Visit my website: leannehughes.com

Email me: [email protected]

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