As marketers, we love data. We love methodologies. We love frameworks. 

So, why is it that product positioning is something we expect to come to us in a dream?

This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.

She joins me on LinkedIn Live to discuss:

• What most companies get wrong about product positioning
• How to position against direct competitors
• How to position against the status quo

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.