In this episode of the 'Consultant of the Coach' podcast, we explore the practical application of Adam Alter's book, 'Anatomy of a Breakthrough,' in the world of business. As Christian business leaders, we embark on a mission to develop a resilient work culture by embracing the concept of hardship inoculation. Through engaging conversations and real-life examples, we discover how challenges can serve as opportunities for growth, both individually and collectively. Drawing from the valuable insights of 'Anatomy of a Breakthrough,' we dive deep into strategies for navigating obstacles and transforming setbacks into stepping stones. With a focus on fostering resilience and adaptability, we explore the ways in which our businesses can thrive even in the face of adversity. Join us as we unravel the secrets of building a robust foundation, overcoming challenges, and creating an environment that empowers us to navigate the unpredictable nature of the business world.

About Adam Alter (from the publisher):

Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020 he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.

Buy the book: https://amzn.to/3O1c0Bb

Follow Adam on Twitter: https://bit.ly/41rapYa

Connect with Adam on LinkedIn: https://bit.ly/44Mncr5

Check out Adam’s webpage: https://bit.ly/3BcG3OE

Podcast published May 23, 2023

Podcast video available here: https://youtu.be/UgvM-cKWN-E

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