In this episode, C-Sweet Co-CEOs Dianne Gubin and Beth Hilbing sit down with Anna-Sophia Kristjansson, founder and CEO of Lexicon Lens, to unpack the often-overlooked gap between strategic planning and strategic activation. With 25 years of experience across marketing, HR, operations, and disruptive change, Anna-Sophia shares how organizations can align people, process, and stakeholder strategies to accelerate transformation.

We explore why collaboration and innovation must become hard skills—not buzzwords—and how misalignment impacts delivery, profit, and culture. She shares real-world examples, including a manufacturing firm struggling with delivery delays, rework costs, and employee disengagement, and how cross-functional solution forums unlocked 85% of blockers within three months. 

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