This was the week of huge beauty news. What happens when a brand built on minimalist, 'clean girl' beauty gets bought by a drugstore giant? Hailey Bieber announced that rhode skin has been acquired by Elf Beauty for $1 Billion - but what does that actually mean? Rhode is one of the few brands to reach such success in 3 years and only with 10 products, so let’s talk about what made it different as a direct-to-consumer brand. In other news Huda Kattan bought back full ownership of Huda Beauty making it a one of a kind private equity company at that size. Let’s get LOUD about business in beauty this week.

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Join Content Creator and engineering and business student Lavinia Rusanda as she uncovers the secrets of the beauty industry, breaks down the walls of beauty standards, and teaches you to learn self-love and become confident in your skin while bringing awareness to acne and real unfiltered skin.2