@damocrossfit hits us in the feels as he walks us through his 10 year journey of gym ownership.

We discover lessons about shooting first and aiming later, why you can’t do one thing when your purpose is another and why it’s so important to make your own mistakes.

We finish with how Damo got help from @willnelson_fitcoach to get some structure on how to go online and have clients kicking down his door ready to go.

Shoutout to @tyearnettphoto along the way for helping us both.

If you’re a gym owner full of passion and fitness but need to level up your game, be sure to check out @raisethebar_gymcoaching