How do you actually turn content into clients—especially when you’re just starting out?

In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not polished. Not hindsight. Real-time.

Preston recently left corporate and is building his business from the ground up, documenting the process as he goes. That means sharing what’s working, what’s not, and how his approach to content has shifted from “just posting” to something much more intentional.

We talk about how content evolves from a side project into a true business driver, what “building in public” actually means in practice, and where to draw the line between transparency and oversharing. You’ll also hear what types of content are gaining traction right now, what’s falling flat, and how to connect what you post back to real opportunities—without feeling salesy.

It’s an honest look at figuring things out as you go, including the mental and financial side of making the leap.

If you’ve been showing up online and wondering if it’s ever going to lead to something… this is the episode that connects the dots.

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