Grand Slam Journey

87. Noah Sturm︱How Augment Redefines B2B Sales with Relationships, Empathy & AI


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Noah Sturm, Senior Vice President of Sales and Revenue at Augment AI, shares his journey from an unstructured upbringing through professional golf aspirations to becoming a transformative sales leader building AI-powered relationship technology to transform and redefine how B2B sales are done.

• Raised in a dynamic, homeschooled environment that fostered creativity, resilience, and comfort with uncertainty
• Developed extraordinary resilience, helping his family through his mother's cancer battle and later his father's passing during his college years
• Transitioned from a potential professional golf career to sales excellence, starting at RR Donnelly, where he grew from $70,000 quota to multi-million dollar accounts
• Joined N3 and later Accenture, becoming a vice president at just 28 years old, by focusing on execution rather than conventional experience
• Now building Augment to transform B2B sales by focusing on durable relationships and addressing the 83% of buying decisions that happen without salespeople present
• Believes AI should enhance human relationships rather than replace them, focusing on making mid-performers act like top performers through situational awareness
• Advocates for kindness, empathy, and spending less time on social media to foster genuine human connection

Get in touch with Noah on LinkedIn at noah-sturm-augment or email him at [email protected]


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Grand Slam JourneyBy Klara Jagosova

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