Meet Jason Petersen, Connor’s primary business partner and Founder at Opt. Connor met Jason at the end of 2021 and it didn't take long for the two of them to find a rhythm of working together. Jason's ability to take a big idea and turn it into a reality has been crucial to Opt getting off the ground.

Today's episode is about Jason’s experiences in life and business prior to Opt. Jason has started up seven companies and led them to successful exits.  He has been a part of software companies, multiple real estate firms, a business services, consumer goods, wholesale distribution. He has also personally acquired six bankrupt businesses directly and got each turned around in less than six months. One, an Inc. 5000 company, is now one of the largest corporations in its market in North America (Hansen Lighting).

Along the way he has learned invaluable lessons on communication, business and leadership. He tells Connor some of his most important observations applicable to all areas of life including what he calls FLOW: The First Law of Winning.