This week on the Sales Hacker podcast, we speak with Anthony Kennada, CMO at Front. You probably know Anthony by now — his name started popularizing itself after he helped grow Gainsight from $100K to $100MM in ARR. Anthony’s also the author of Category Creation: How to Build a Brand that Customers, Employees, & Investors Will Loveo. On this episode, Anthony taps into how businesses can transform themselves with category creation. What You’ll Learn  How to initiate category creation Anthony’s journey from sales to product to marketing How to leverage lessons from the B2C world