Call To Action

87: TikTok sensation Rob Mayhew on how to win at LinkedIn


Listen Later

This week, we’ve laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag.

Currently Head of Influence at Fleishman Hillard, Rob has over 20 years’ experience working at some of London’s top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny’s, Gavin’s, and Tara’s across agency land into hysterics by holding up a mirror to our decidedly dumb behaviours.

Rob talks to us on a ton of topics, including being a salad cream superfan, the comedian Jessica Kirson, booking a meeting room to nap, what he loves about TikTok, how to grow on LinkedIn, his sketches as a love letter to the industry, enthusiasm, why every workplace needs a Becky and a whole lot more. Get stuck in.

*Seriously Heinz. Give this man the pale, yellow, emulsified brand deal he deserves, pronto.

/////

Follow Rob on TikTok, LinkedIn, and Instagram
He gets his awesome jumpers from Rowing Blazers
Check out comedian Jessica Kirson
And hold onto your spaghetti hoops, here’s the infamous Instagram account @ohmybeiges

Rob’s a big fan of Call to Action alumni Zoe Scaman and Vikki Ross. Check out the talks they kindly donated to ISOLATED Talks here:
Is Sci-fi the next frontier for strategists? by Zoe Scaman on ISOLATED Talks
Write Right by Vikki Ross on ISOLATED Talks

Timestamps
(02:44) - Quickfire questions
(03:37) - An ode to Salad Cream
(08:57) - First-ever job
(12:00) - His role at Fleishman Hillard
(15:19) - Why he loves TikTok
(19:14) - TikTok versus Stand-Up
(22:38) - How to win at LinkedIn
(30:54) - His love letter to the industry
(38:49) - Where he gets his jumpers
(39:37) - Real-life Rob versus TikTok Rob
(49:46) - 4 pertinent posers

Rob’s book recommendations are:
Eating the Big Fish by Adam Morgan  
Easily Distracted by Steve Coogan  
Sick in the Head by Judd Apatow  

/////
...more
View all episodesView all episodes
Download on the App Store

Call To ActionBy Giles Edwards

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Call To Action

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Mark Divine Show by mark@markdivine.com

The Mark Divine Show

1,646 Listeners

Pivot by New York Magazine

Pivot

8,928 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,842 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,682 Listeners

Nudge by Phill Agnew

Nudge

172 Listeners

My First Million by Hubspot Media

My First Million

2,612 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,249 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,900 Listeners

Political Currency by Persephonica

Political Currency

100 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

956 Listeners