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#87: Troy Osinoff — He Sold a Meme App for Millions
I talked to founder, investor, and all-around amazing guy Troy Osinoff. Troy built and sold MakeAGIF at 19, then went on to do other stuff from publishing a book to investing in MrBeast, the Charlotte Hornets, Moonpay, and more(00:41) Building the top #1 GIF site at 19 with(03:07) The janky hack that made MakeAGIF profitable(04:22) Investing in a studio where Kendrick recorded good kid, m.A.A.d city(06:52) Bought a bankrupt shoe factory and made handmade sneakers for Shaq(08:57) My Memelord Coffee launch(14:41) Learned to code by handwriting it at Barnes & Noble(16:20) Getting parents approval by being on Dr.Phil(17:25) Blog goes viral → book deal with Penguin → sells rights to John Krasinski(20:54) Troy’s gut-driven lifestyle manifesto(24:42) The meme rule: “Don’t touch a viral topic unless it’s your lane”(28:48) “Vibe marketing is still bullshit.”(32:50) “Every girl tweets about vibrators. I do it once and it’s a war crime.”(42:17) How Troy accidentally built a Gen Z media army(46:47) Troy's investment philosophy(54:49) Weirdos with WiFi and caffeine are finally winning
Jason Levin is the founder of meme marketing software Memelord Technologies.
Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Troy on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
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By Jason LevinI talked to founder, investor, and all-around amazing guy Troy Osinoff. Troy built and sold MakeAGIF at 19, then went on to do other stuff from publishing a book to investing in MrBeast, the Charlotte Hornets, Moonpay, and more(00:41) Building the top #1 GIF site at 19 with(03:07) The janky hack that made MakeAGIF profitable(04:22) Investing in a studio where Kendrick recorded good kid, m.A.A.d city(06:52) Bought a bankrupt shoe factory and made handmade sneakers for Shaq(08:57) My Memelord Coffee launch(14:41) Learned to code by handwriting it at Barnes & Noble(16:20) Getting parents approval by being on Dr.Phil(17:25) Blog goes viral → book deal with Penguin → sells rights to John Krasinski(20:54) Troy’s gut-driven lifestyle manifesto(24:42) The meme rule: “Don’t touch a viral topic unless it’s your lane”(28:48) “Vibe marketing is still bullshit.”(32:50) “Every girl tweets about vibrators. I do it once and it’s a war crime.”(42:17) How Troy accidentally built a Gen Z media army(46:47) Troy's investment philosophy(54:49) Weirdos with WiFi and caffeine are finally winning
Jason Levin is the founder of meme marketing software Memelord Technologies.
Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Troy on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.