I am SO thrilled to talk with Christian Schauf today. He is the founder and CEO of Uncharted Supply Co., which is a dear and appreciated client of Verde (full disclosure). Uncharted Supply Co. is a leading, direct-to-consumer brand innovating – and disrupting – the preparedness space.  

In addition to what may be the most AMAZING backstory for any human and brand, Christian also is driven by huge vision, creativity and a willingness to take risks. He doesn’t walk; he sprints toward innovation.

Today, we talk about how Uncharted launched with the ultimate expression of consumer connectedness: crowdsourcing. This digitally-native brand is now taking the leap into the wholesale channel. We’ll discuss how content, the right team, a lot of hustle, and an unending drive to connect with your customer combine for success.