This episode discusses the importance of focusing on conversion and messaging before prioritizing growth on social media. Jess emphasizes the need to understand and speak to your audience in a way that moves them to action. Jess introduces a three-phase approach to content systems: launch, nurture, and growth. Jess highlights the significance of effectively running a launch campaign and nailing your messaging before focusing on growing your audience. The episode also touches on the importance of being a trendsetter rather than a trend follower and the role of embodiment and CEO alignment in standing out from the crowd.

"When you step into that CEO embodiment, you know how to stand out from the crowd."

-Jess Angelini

Timestamps:

• 00:00 - Prioritizing Conversion and Messaging
• 03:18 - The Three-Phase Approach to Content Systems
• 08:01 - Focusing on Growth
• 14:07 - Becoming a Trendsetter
• 15:34 - The Importance of Embodiment and CEO Alignment

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• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/