We see stories about new applications for artificial intelligence every day but, while it works as an aid for decision making, it often falls flat when left to deal with human problems like helping companies find the best staff, or how to accurately recognise faces in a crowd.

So how do we figure out which questions to ask to get the best results and why should some subjects be off-limits for the level of technology we currently have?

Ray Eitel-Porter is Global Responsible AI Lead with Accenture and he took some time out to talk Niall Kitson through the problems of adopting an ethical approach to artificial intelligence.