In this episode, I have taken an extract from my new book and try to put the spotlight on a particular interesting phenomenon, the complex relationship between the digital and physical worlds, arguing that the internet reflects our desires and anxieties.  In the book I use examples like Andrew Tate and Taylor Swift to illustrate how online engagement fuels fame and influence, regardless of whether the content is controversial or positive. These figures exploit our hunger for novelty, creating digital empires through calculated provocation and emotional connection with fans. Ultimately, Clickonomics examines how our online actions shape the digital landscape, revealing the powerful interplay between consumer behavior and online personalities.