Anomalie brings more transparency, customization and value to wedding dress shopping by partnering with the world's top factories and selling direct to brides. You can create your own wedding dress with a designer that walks you through the process...and you’ll be shocked by the price.

Silk materials, top quality craftsmanship, a revolutionary online interface and dedicated stylists who treat each dress as if it was their own. We’re talking to Leslie Voorhees, the founder of Dress Anomalie in this episode - if you are looking for your wedding dress - stop what you are doing and LISTEN!

Big Takeaways

“Smarter Wedding Dresses” - Anomalie is doing things differently. Like - reallllllly differently. Disrupting the wedding dress industry is a good way to describe what Leslie Voorhees has stumbled upon and then set out to perfect, as a bride-turned-entrepreneur.

The entire DRESS process is online

My husband and I became obsessed with how to fix the broken wedding dress industry, and personally vetted dozens of suppliers. Within several months, we formed direct relationships with the best ones and both left our jobs to launch Anomalie. The end result for our customer is that we can deliver a higher level of quality and customization for a better price than any other option in the bridal industry. We can’t wait to tell you more.

Leslie Voorhees, Co-founder

We love stories with this formula: problem-found, problem-solved. When Leslie was having trouble finding her own wedding dress, she dug a little deeper into the industry and ended up finding factories in China where wedding dresses are made en masse and then shipped here. Between manufacturing and overhead, the price escalates...and brides find themselves trying on and considering dresses that have been tried on dozens of times, then they order and wait for it to arrive - no refunds some of the time - then after multiple fittings, a bride walks away with her wedding gown. A gown that many other women may also be wearing. With Anomalie - a bride works with a stylist to create a custom gown, with custom fit. The process is so cool!

Turns out brides don’t actually need to have the experience of trying on dresses in a shop or boutique!

It’s digital...but it’s not ALL digital. There are fabric swatches sent, custom sketches are drawn and sent as a keepsake and all of the measurements are done in person by tailor partners working with Anomalie all over the US.

We have learned, after years of working with brides, that the dress-buying process can be very daunting. We aren’t all models, we aren’t all sample sizes. It was absolutely refreshing to talk to Leslie about body image, confidence and the hurdles that women jump in order to feel beautiful on their wedding day. The hurdles that Leslie and her team help to overcome...for women of all sizes, shapes, styles.

Links we referenced

Dress Anomalie’s Website: https://dressanomalie.com

Anomalie’s instagram: https://www.instagram.com/dressanomalie/

Anomalie's Blog is awesome! It provides wedding educational content regardless of if you use their service or not. https://dressanomalie.blog/

The Big Wedding Planning Podcast is...

Hosted and produced by Michelle Martinez.

Edited by Veronica Gruba

Music by Steph Altman of Mophonics

On Instagram @thebigweddingplanningpodcast and be sure to use #planthatwedding when posting, so you can get our attention!

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