Dive into the world of financial marketing with Ashley Jones, head of Financial Narrative. With compelling insights, Jones reveals how financial marketers balance strict regulations with effective brand storytelling in a competitive landscape. She emphasizes the power of community collaboration among industry leaders, sharing how her organization creates spaces for knowledge exchange and professional growth. Jones also offers forward-thinking perspectives on AI's impact and the authentic integration of social purpose in financial marketing strategies.

3:35: Challenges of marketing in the financial space.

5:00: The difficulties of building a new forum.

12:23: Future trends and the impact of AI.