Welcome to another episode of Finance ABC. I’m your host, Emma Lai, and today we’re diving into a fascinating area of finance that has a major impact on every investor, whether you’re a seasoned pro or just getting started. We’re talking about behavioral finance in personal investing. Behavioral finance is an entire field of study focused on understanding the psychological and emotional factors that influence people’s financial decisions. The goal is to understand why we sometimes make irrational decisions about money and, more importantly, how we can recognize and correct those behaviors to make better choices.

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