Would you choose plants over meat if your meals were tastier, cheaper and healthier?

ProVeg International champions sustainable plant-based food. Its ambitious goal is to reduce global consumption of animals by 50% by 2040. This would have a huge positive impact both on the environment and on public health.

Find out why messaging is so important in fighting misconceptions about vegan and vegetarian diets.

Want to support ProVeg International? https://proveg.com/