The Business of Fitness Podcast

88: How Ben is building a fitness empire & how Dan thinks about the world.


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In this episode, Dan is a guest on Ben Lucken's podcast, where he sits down for a really wide ranging conversation about business mindset.

Benny asks Dan about how he thinks about building a life that aligns with your own definition of success.

They also discuss some of the frameworks Dan uses to think about the world, including:

  • Why mindsets are trainable skills.
  • The magic of 3-hour deep work blocks.
  • The 7 words that define business success.
  • The 4 Archetypes of happiness.
  • How to balance journey vs destination.
  • Why experience always beats technology.

They dive into Benny's journey with Life's Peachy FIT:

  • The meaning behind the name.
  • His rebrand away from F45.
  • What's next as he launches franchise opportunities built around leadership, member experience, and genuine human connection in an AI treatment future.
...more
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The Business of Fitness PodcastBy Dan Williams