Entrepreneurs know that one year can feel like seven. We learn lessons fast and hard, which means our businesses are constantly evolving. But evolving is uncomfortable — like our ideas are laid out on the table without any rhyme or reason. 

 

Erica Courdae knows this feeling intimately. She’s back on the show to reflect on being propelled into the spotlight earlier this year and how important it was to have consistency in her message, positioning, and owning her multifaceted identity during this time.

 

On this episode Erica and I discuss:

• What it feels like to get an influx of new followers and prospects on your channels overnight;
• How strong the urge can be to water down your message for fear of being too much;
• The power of having a strong and accurate bio;
• Why every leader, no matter their expertise, needs someone to help them see their greater potential.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.