The Debra Shepherd Podcast

88: Simplicity, Success And Finding Your Profitable Niche with Maiko Sakai


Listen Later

On the podcast this week, Debra welcomes Maiko Sakai to the show. In this episode, Maiko shares her story. She talks about simplicity, success, meaningful living, finding your profitable niche and fine dining but not in the way you might expect.

 

EPISODE HIGHLIGHTS

 

  • Working in the music industry, moving into entrepreneurship and founding Airtight Concepts.
  • Why loving what you have right now can open up different perspectives and opportunities.
  • The best gift Maiko has ever given herself.
  • How creative entrepreneurs often acquire bad habits when it comes to business operations.
  • Where creative entrepreneurs struggle the most.
  • Why simple does not equal easy.
  • Expect the messy middle to achieve simplicity in your business.
  • The relationship between niching down and fine dining.
  • Learn how to niche down using the Niche Diagram framework.
  • How running a transactional business often leads to entrepreneurial burnout.
  • Unlearning the hustle culture.
  • Ikigai and the importance of feeling more joy and contentment with ourselves so we don’t seek external validation.

 

Maiko Sakai, the founder of Airtight Concepts, is a business strategy consultant a.k.a. secret weapon, confidant and silent partner to visionary entrepreneurs and CEOs with the desire to build a high-functioning, profit-generating business of their dreams.  

 

Her mission is simple: Help service business owners shift from operating a transactional business to a transformational business through her two business programs, “Define + Refine Your Profitable Niche” and “BusinessOptimizer 360.”  

 

As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective but not-so-conventional strategies to boost sustainable profitability for her clients’ businesses by utilising both quantitative and qualitative assessments. Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a minimalist, a sucker for ultra-contemporary design and exotic house plants. She earned her MBA from Cornell University. 

 

SHOW NOTES 

Get all episode show notes here

https://www.debrashepherd.com.au/debra-shepherd-podcast

 

Want the latest episodes of The Debra Shepherd Podcast sent via email each week so you don’t miss an episode? Visit www.debrashepherd.com.au to subscribe. 

 

CONNECT WITH MAIKO

Instagram @maikosakaibiz

www.maikosakai.com.au

 

CONNECT WITH DEBRA

Instagram @_debrashepherd

www.debrashepherd.com.au

 

Thank you for listening. If you enjoy this episode, I invite you to share a review on Apple Podcasts. Your review will help another woman create more ease, joy and meaning in her life and business.

...more
View all episodesView all episodes
Download on the App Store

The Debra Shepherd PodcastBy Debra Shepherd

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings