Not everyone knows exactly what a Chief Customer Officer does. Even fewer realize that their role is to create delight at every point in the customer experience journey.   In this episode, I interview Alli Tiscornia, Chief Customer Officer at Sendoso, about her relentless focus on customer experience.   What we talked about:   - Defining the Chief Customer Officer role & where they report   - Retention and expansion as a more powerful and less expensive source of revenue growth than acquisition   - Improving the employee experience and customer experience by being a partner, rather than a vendor   - Turning employees and customers into marketers   - Inviting your customers to your all-hands employee meetings   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.