What happens when a pizza company promises free pizza for life to anyone brave (or foolish) enough to get their logo tattooed?

Chaos. Beautiful, cheesy chaos.

In this episode of Pocket Change, David W Byrne dives into the unbelievable true story of the 2018 Domino’s promotion in Russia where the company accidentally inspired thousands of people to get permanent tattoos for a lifetime of pizza…

only for Domino’s to panic and pull the plug days later.

You’ll hear about:

🍕 The man who tattooed the logo on his forehead

🍕 Tattoo shops running out of ink

🍕 Domino’s realising they’d just given away millions in pizza

🍕 The desperate rule change to cap the winners at 350 people

🍕 And the people who STILL got the tattoo afterwards

A hilarious reminder that the internet will ALWAYS say yes to free food and that marketing teams should probably own a calculator.

🎙️ Money2Byrne The Podcast That Looks at the Lighter Side of Business.