May 04, 2023

88. "Why You Need Video Marketing and YouTube" with Elin Barton

28 minutes

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Dawn talks with Elin Barton, author, entrepreneur coach, and CEO and founder of White Knight Productions. She has been where some of you might be right now. You are working hard trying to grow your business, or just keep it alive. Dawn and Elin talk about something all of us need, video marketing.
In this episode…
Who is Elin and whom does she serve? (0:58).
What is the difference between video marketing and digital marketing? (1:46).
On what platforms are most companies putting their video marketing right now? (2:37).
What about length of content? How long should your videos be? (3:50).
What content type is appropriate for something bigger than just snack sized or snippet videos? (6:12).
What process, or strategy, generally, does Elin recommend for her clients in deciding what content to produce? (9:00).
Produce your content off-platform in case you get cloned or hacked and lose access. (12:34).
What to think about when considering starting a You Tube channel? (16:13).
As the second largest search engine, is You Tube too crowded already? (19:09).
Since Google, the largest search engine, owns You Tube, if your SEO is right, Google may do a lot more than just show your You Tube videos as search results. (20:27).
Artificial Intelligence is certainly growing and becoming more prominent in everything we do online, what effect does Elin think AI platforms may have on video marketing? (22:46).
Elin’s Information.
Website- https://elinbarton.com/
White Knight Productions Website- https://www.whiteknightpro.com/
White Knight Productions Blog- https://www.whiteknightpro.com/blog/
Podcast- https://www.whiteknightpro.com/amplify/