Most companies are using social media, but that doesn’t mean they are using it correctly.

There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.

We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.