Bokeh - The Photography Podcast

#89: Branding, Social Media, and Consistency - Kate Supa


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Do you struggle with creating consistent content for your social media pages that represents your brand?

In episode 89, photographer Kate Supa shares behind the scenes of her successful Instagram account. Listen in as she suggests four tips to creating consistency with your social media content.


The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Kate’s Aha Moment: When she decided that photography was the career she wanted to pursue, she realized that she needed to stand out in a market that so many people were entering.

"Consistency is key across all of your social media channels."

VSCO Filter: A6

4 Tips for Creating a More Consistent Feed:

1. If you’re not sharing photos of yourself, you should start. A good rule of thumb is have a photo of yourself posted somewhere in your last nine posts.

2. Utilize Instagram’s features to post photos that may not match your feed. For example, use the swipe feature to highlight a photo on your feed that matches and share the other photo in the same post.

3. If you’re using a filter, use the same one each time to keep your feed visually consistent.

4. Once you identify who your audience is, make sure your captions are identifying with those people and give them a reason to follow you.

Photographers Mentioned in this Episode:

Jasmine Star

Katelyn James

Links:

Instagram: @katesupaa

Website: katesupa.com

Facebook: Kate Supa

You May Also Enjoy:

7: Building a Photography Brand Chad Diblasio

31: Creating a Clear Brand Position - Petronella Lugemwa

34: Define Your Values, Define Your Business - The Harris Company

71: Why We Do What We Do - Jessica Kaucz


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