Specialty businesses and brands have the HUGE advantage of having strong relationships with our consumers. It’s person-to-person, hand-to-hand combat, ‘bedside manner.’ It’s not bots, data procurement, algorithms and digital personalization. 

There’s a reason people by from WHO they like, not what they like.

Mark Schaefer is a one-man master class in consumer connection. You’re about to experience 30+ minutes of ideas, examples and total persuasion around how businesses that support their customers and maintain their humanity are winning the battle for attention and market share.