"I want to create something that's introductory to the sport, but also something the seasoned veteran can appreciate. If someone can pick up a magazine about a celebrity, and trip onto a story about fishing or hunting, all of the sudden I may have converted someone to a hunter. This industry has some declining numbers. We're here to talk to different demographics and get people outdoors."— John Radzwilla, Editor-in-Chief Hook & Barrel MagazineJohn is the Editor in Chief of Hook & Barrel Magazine. He and his wife founded the publication in Texas, and focus on hunting, fishing, the outdoors lifestyle and trends, and overall outdoor culture. Their articles are a bit more lighthearted and uplifting, which I think is important important right now. It’s so easy to feel like an outcast in hunting and fishing right now, with social media negativity and mass media criticism of our lifestyle. John is curating a narrative that revolves around food, drink, fitness, music, travel and adventure. It’s fun, easy-to-digest content. And they typically highlight a celebrity’s story in the outdoors, such as Danica Patrick, Willie Robertson, Tito Ortiz, Jeff Foxworthy or Lee Brice. Hook & BarrelInstagram Facebook