There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and sales processes and systems. B2B Marketer Dave Stevens is joined by Director at Sales Process Engineering, Patrick Rea to correct that. 

Plus Head of Online at PwC, Nick Masters talks about the impact of covid on digital; Group Marketing Director of OpenPayd, Adam Trainis shares a key lesson he took on his marketing journey; and strategic marketer Alex Brayshaw celebrates great Business Marketing.