In this episode, Iyia breaks down why staying focused as a business owner feels so hard when you’re juggling nonstop decisions, interruptions, and mental load, and why it’s not a discipline issue, it’s a system issue. She explains “attention residue” and how constant task-switching keeps you stuck in reaction mode, then shares practical strategies to regain control: start the day with a business brain dump, sort tasks honestly, and commit to just three priorities. She covers time blocking, reducing distractions, batching similar tasks, working with your natural energy highs, and letting go of perfectionism with a “done is better than perfect” mindset.

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