In this episode of Toy Business Unboxed, we delve into the fascinating journey of creating the hit dice game, Tenzi, with its inventors Kevin and Steve. From their initial serendipitous meeting to conquering the toy market, Kevin and Steve share invaluable insights about game development, including the critical moments that shaped their success. Discover the importance of passion, the benefits of partnering up, and how unconventional strategies like in-store sampling and engaging booth tactics at trade shows propelled their game to stardom. Plus, gain expert tips on navigating retail versus digital marketing within the toy industry.

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