Hey team, I want to share something exciting we’re kicking off October 1st:

The Six-Week Growth Challenge

This is designed to give you another powerful tool to use with your clients.

Why We’re Doing This

Our gyms thrive on focus and momentum—but most owners try to do everything at once.

This challenge creates clarity by targeting one metric per week.

It’s rooted in the Simple Six framework (ARM, Clients, LEG, EHR, ROI, NOB).

Owners who practice these habits consistently see compounding results.

How the Challenge Works

Duration: 6 weeks

Focus: One metric each week

Week 1 – ARM (+$10)

Week 2 – Clients (+10)

Week 3 – LEG (+2 months)

Week 4 – EHR (+$10)

Week 5 – ROI (+10%)

Week 6 – NOB (+10% raise)

Daily prompts follow the Golden Hour framework (Go → Open → Lead → Do → End → Next).

Kickoff call on October 1; daily posts in Growth group.

Goal: measurable 10-point improvement in each area.

Why Mentors Should Recommend It

It’s a ready-made accountability system—mentors don’t have to create structure, just encourage participation.

Gives mentees a clear project to focus on each week, reducing overwhelm.

Builds habits of CEO thinking (choosing Next Best Step, delegating, tracking progress).

Creates shared momentum across the Growth group: peers working toward the same targets.

Helps mentors guide mentees back to the Toolkit tactics for practical next steps.

This is how we help owners turn skills into systems, and systems into growth.