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#89: Where Does Google Shopping (PLA) Fit Into Your Sales Funnel?
Rick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends. Topics Discussed: History of comparison shopping engines and basics of Google Shopping Google Shopping vs. Adwords and the implications Hunter vs. farmer – Paid ...
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By Terry Lin
4.8
104104 ratings
Rick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends. Topics Discussed: History of comparison shopping engines and basics of Google Shopping Google Shopping vs. Adwords and the implications Hunter vs. farmer – Paid ...