How do you get to 8 million monthly average users with $0 in marketing spend? That’s the core question we ask Geoff Hladik, Head of Revenue & Growth at Visual Blasters. Part of the answer: product-led growth.

Hosts John Koetsier and Peggy Anne Salz also chat about getting featured by Apple, the pros and cons of building an app for kids, and when Hladik plans to turn the paid user acquisition on.

Timestamps

0:00 8M MAU with no spend?

2:00 Visual Blasters

2:40 Organic growth

5:25 App for kids

10:33 Product-led growth

14:50 K Factor and virality

19:34 When to start paid acquisition

21:25 Kick off in-app subscriptions

24:10 Segmenting your app users