The SaaS CFO

$8M Raised to Help Revenue Operations Expand Existing Customers


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Coho AI, a Tel Aviv, Israel-based product-led revenue platform raised $8.5 million in seed funding. Coho AI is a product-led revenue platform that enables companies to maximize the revenue potential of their user base.

I interviewed Itamar Falcon, co-founder and CEO at Coho AI. Itamar was born raised in Israel and has experience in product management and engineering.

Coho AI helps established companies that have reached product-market fit evolve into product insight-driven businesses. Coho AI shows companies that a product-led growth (PLG) methodology can be applied to a wide range of SaaS companies and at different stages of the customer lifecycle.

The round was led by Eight Roads, TechAviv, and a select group of angel investors, including company co-founder Ariel Maislos, Shlomo Kremer, Natan Linder, and other high-profile founders.

With this funding, Coho AI allows to further build its platform that accelerates growth for B2B SaaS companies by effectively “lifting the hood” on their customer usage data.

  • Founded 2021
  • HQ in Tel Aviv
  • $8.5 raised
  • Staff of 19
  • ARR < 1M (at Feb-23)
  • Itamar Falcon’s LinkedIn: https://www.linkedin.com/in/itamar-falcon/

    SaaS Fundraising Story: https://www.thesaasnews.com/news/coho-ai-secures-8-5-million-in-seed-round

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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    The SaaS CFOBy Ben Murray

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