Dell Technologies' Jenny Newman joins SVP Cheryl Cook to discuss the changing customer journey and why you and your sales team should be on social media (hint: employee posts get up to 8x more engagement than corporate posts). Jenny shares how to engage authentically on social media to build customer relationships, develop your brand as a SME, and amplify your reach. With topics including social selling, Dell’s Social Command Center, and even Captain Marvel, this episode is a must-listen!

Featuring Dell Technologies leaders: 

Cheryl Cook, SVP, Global Partner Marketing - Twitter / LinkedIn

Jenny Newman, Social Media Training & Engagement Strategist - Twitter / LinkedIn

Additional resources:

• Social Media Guidelines
• Social Selling Training Videos
• Digital Marketing Tool (social media content syndication)