Paid advertising is so effective, it's downright creepy.

But don't worry—it's not illegal, I swear.

There are so many ways to reach your exact right target audience with paid ads that it doesn't make sense to ignore them.

Yes, doing content marketing organically works . . . it just takes time.

Digital ads, on the other hand, are a shot in the arm.

On today's episode, Steve and Jeff talk about four different ways to break down digital advertising.