Sign up to save your podcasts
Or
Share 9: A great definition of strategy with Murray Calder
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
9: A great definition of strategy with Murray Calder
Listen to how we nearly lost one of the finest strategic minds in the industry to the ski instructing game. Murray Calder learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, and his first job in the industry saw him do everything EXCEPT marketing, giving him a great grounding and a fundamentally important first lesson.
He’s been with MediaCom Edinburgh since 2006, where he is currently Strategy Director, and numerous honours bestowed on his bonce include a period as Chairman for the IPA in Scotland. He also now dabbles in wood block printing and typesetting, so plenty to lend your ears to. Listen and enjoy.
/////
Twitter: @ScotStratGuy
LinkedIn: Murray Calder
Culture series by Iain M Banks
The Makery Dunbar website
The Makery Dunbar Instagram
/////
View all episodes
By Giles Edwards
5
88 ratings
Listen to how we nearly lost one of the finest strategic minds in the industry to the ski instructing game. Murray Calder learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, and his first job in the industry saw him do everything EXCEPT marketing, giving him a great grounding and a fundamentally important first lesson.
He’s been with MediaCom Edinburgh since 2006, where he is currently Strategy Director, and numerous honours bestowed on his bonce include a period as Chairman for the IPA in Scotland. He also now dabbles in wood block printing and typesetting, so plenty to lend your ears to. Listen and enjoy.
/////
Twitter: @ScotStratGuy
LinkedIn: Murray Calder
Culture series by Iain M Banks
The Makery Dunbar website
The Makery Dunbar Instagram
/////
More shows like Call To Action
View all
Uncensored CMO
46 Listeners
On Strategy Showcase
46 Listeners