Alice Bentinck co-founded EF with Matt Clifford in 2011, back when people thought the idea of inorganic team building was crazy. Seven years on, with the EF model validated it’s clear they weren’t that crazy after all.

In this conversation with Alice we talk about the mechanics of the EF process and how it actually works, discussing a range of topics including the process of choosing the right co founder, the early days at EF and the difference between building a product and building a startup.