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#9 | Attracting and Retaining Customers
Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.
Our contributors for this episode are...
Ben Barker - Founder and M.D. at Artemis, a company specialising in producing high quality, innovative cold brew coffee products.
Mihaela Gruia- Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.
Dr. James Gupta - CEO of Synap, an intelligent online training platform that helps organisations deliver personalised, effective & engaging training.
Gordon Merrylees - Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.
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The Business of Engineering is an official startup-focused podcast from element14, the online community of leading global development distributor Premier Farnell.
With over 500,000 registered members, element14 is the world's largest dedicated online community for engineers, makers and tech professionals, representing the industry standard for electronics collaboration.
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By element14Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.
Our contributors for this episode are...
Ben Barker - Founder and M.D. at Artemis, a company specialising in producing high quality, innovative cold brew coffee products.
Mihaela Gruia- Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.
Dr. James Gupta - CEO of Synap, an intelligent online training platform that helps organisations deliver personalised, effective & engaging training.
Gordon Merrylees - Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.
-----
The Business of Engineering is an official startup-focused podcast from element14, the online community of leading global development distributor Premier Farnell.
With over 500,000 registered members, element14 is the world's largest dedicated online community for engineers, makers and tech professionals, representing the industry standard for electronics collaboration.