Episode Summary 

In this episode of the Digital Recruiter Podcast, we dive into the world of content marketing and copywriting with Ross Mayfield. He discusses the strategies and techniques needed to create engaging and compelling content, helping recruiters and solopreneurs leverage their expertise and connect with their target audience on a deeper level. Whether it's uncovering the secrets of standout content on LinkedIn or unlocking the power of conversations, this conversation provides valuable insights and practical tips for overcoming writer's block and avoiding stiff, formal writing that fails to resonate with readers.

Ross talks about the role of transcription in generating content ideas and how recording conversations can be a valuable source of inspiration. Ross Mayfield encourages content creators to embrace their personalities and share personal stories alongside business advice, creating a blend of relatable and informative content.

Ross' Bio

Ross is a copywriter & marketing strategist who works with small, owner-led service businesses to create content & marketing pieces that actually drive sales instead of just chasing likes. 

He got into marketing after writing a trilogy of horror novels that he self-published on the Kindle store in 2018, so he understands the value of a good story. These days, he helps recruiters & other service business owners drive sales by telling compelling stories that get target audiences to stop scrolling & pay attention.  

Ross has been involved with Digital Recruiter’s content creation and marketing strategy from the beginning. In addition to writing much of the content the Digital Recruiter publishes, he coaches clients on how content can supercharge their business development efforts. 

Connect with Ross on LinkedIn or find out more about him at www.rossmayfield.com

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