In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include:

• What most businesses don't know about personal branding
• How Guillaume's brand has helped with sales prospecting
• What is B2B sales prospecting
• How Guillaume distinguishes between leads and prospects
• What most people miss in the area of B2B sales prospecting
• How to get started with B2B sales prospecting
• How to find the right balance in personalizing your emails
• How relevant gifs and video are in email communication
• How to follow up with being annoying
• How to build out a referral engine
• The role partnerships can play in building authority and expertise in your industry
• Guillaume's recommendation on developing your social media presence in the B2B space
• How Guillaume uses storytelling
• How Guillaume sees sales and marketing working more in synch
• The role of community building and engagement in sales prospecting
• and more