Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with Brendan Hufford is not what you might expect.

Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and offers non-scammy, practical tips for improvement. This is not about guest blog posting, backlinks from infographics, or any other gimmicky nonsense. It's about how to improve what you are doing on the web.

I took away more than one useful strategy to implement in my  business, including doing more product demo videos, how to find target keywords, and more.