In this Car Series episode, Will discusses the importance of knowing the AMLS Method. What's the AMLS Method? It is one of the most critical things to have nailed down before going deep into marketing.

A= Audience (hint: serving everyone ends up serving no one)

M= Message (once you know A, then crafting specific messaging to them is key)

L= Location (where does your audience spend time online?)

S= System (do you have a strategy of where to lead people once they enter your online world?)

Enjoy this one!