“Every bottle of Libby’s Pride carries not only wine but the enduring imprint of a love story marked by courage, loss, and resilience.”

Elizabeth “Libby” Peterson is one of South Africa’s longest-standing Black women entrepreneurs in the wine industry. Born and raised in Cape Town, Libby began her professional life as a bookkeeper and credit controller. In 2009, she launched her brand, Libby’s Pride Wines, symbolised by the lion, her star sign’s emblem, and a symbol of African dignity. Through grit, faith, and self-funding, she secured shelf space in major retailers in South Africa and gained access to  export markets to Denmark, the UK, and China. Libby is a fierce advocate for transformation, women’s rights, and fair participation of Black entrepreneurs in the wine sector, continuing to fight for inclusion and equity.

Website: https://libbyspridewines.com

https://gracamacheltrust.org