This episode presents nine essential elements for creating a customer-centric website that thrives online.

Emphasis is placed on prioritising customer needs, from intuitive site structure and easy contact options to comprehensive product details and engaging content.

Denyse advocates for transparency, security, and a responsive design across multiple devices.

User-generated content and valuable, updated information are highlighted as key engagement strategies, encouraging customer interaction and building brand trust.

Denyse concludes by suggesting a website audit to improve customer experience.