Episode Overview:

Let's hear the audience clap for our next guest! Ever wonder how a cybersecurity CMO gets featured on shows like the Today Show? Varun Kohli, CMO of Cequence Security, shares exactly how he did it. But it's not just about the applause. Kohli dives deep into how combining data with storytelling helped him achieve success across nine exits in his career. He also introduces his strategic "IMPP" framework—focusing on Investors, Market Size, People, and Product—which has been key to his impressive track record. This episode is packed with real marketing tips and lessons every cybersecurity marketer can learn from.

Episode Highlights/Timestamps:

[02:15] - IMPP Framework for Success

Varun shares his secret to navigating nine successful exits: his IMPP framework, focusing on Investors, Market, People, and Product.

[07:30] - AI’s Impact on Cybersecurity

Varun discusses why AI is shaking up cybersecurity and where the real opportunities lie.

[13:05] - How Storytelling Landed Varun on the Today Show

Hear how a powerful story and strategic data got Varun’s company on national TV, driving huge results.

[19:45] - Combining Data and Storytelling

Discover why Varun believes data and storytelling are inseparable for effective marketing.

[22:30] - Focusing on Your Brand, Not the Competition

Varun explains why chasing competitors is a mistake and how to stay focused on building your own brand.

[30:15] - Traditional Ads Still Work

From billboards to media ads, Varun talks about why traditional marketing can still be a game-changer in B2B.

About our guests:

👉Follow Varun on LinkedIn.  

👉Learn more about Cequence Security. 

Links and Resources Mentioned in This Episode

👉7 Uses of ChatGPT & Generative AI for Marketing by Varun Kohli 

👉Today Show Segment with SkyCure – Watch how Varun got SkyCure onto the Today Show.

👉Mastering Marketing Mayhem with Pam Cobb – Get ready for a wild ride through Pam’s journey of managing chaos while growing a brand.

Join us at Cyber MarketingCon2024!

(December 8-11, 2024) – A Conference for Cybersecurity Marketers

If you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually too. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here!

Be sure to also follow our hosts on LinkedIn:

👉Gianna Whitver

👉Maria Velasquez 

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!